An Holistic Framework for Evaluating Complex Social Change Initiatives, 16 April, Dr June Lennie, Brisbane, Aust.

16 Apr 2013 - 12:30pm
16 Apr 2013 - 1:30pm


Date and time: 16 April 2013, from 12:30 pm to 1:30 pm
Venue: Community Meeting Room, BRISBANE SQUARE LIBRARY, Ground Level, 266 George Street, Brisbane 4000
Registrations close: 11 April 2013
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Presenter: Dr June Lennie, RMIT University

Evaluating complex communication for development (C4D) and social change initiatives is quite difficult compared with other development initiatives where it can be easier to track and isolate changes due to a particular program. C4D programs take a participatory approach but are often expected to use measurement-oriented evaluation approaches and tools that are often ineffective and inappropriate for evaluating C4D, and don't fit their values and their more complex and inclusive approaches to social and behaviour change.

This seminar presents a participatory, holistic, learning-based framework that aims to overcome these challenges and issues, and to provide guidance towards more effective and appropriate approaches to evaluating C4D. It is based on new and emerging trends, concepts and practices from a range of fields, including holistic approaches to development and organisational change. It is designed to be part of flexible, adaptive, long-term strategies for social change and the evaluation of C4D and other complex development initiatives.

Dr June Lennie is a Senior Research Associate in the School of Media and Communication, RMIT University. She has conducted numerous action research and evaluation projects with government, non-government and international agencies, including a major UN consulting project. Her work has focused on the development, application and meta-evaluation of participatory research and evaluation methodologies and social change initiatives and has included a significant focus on evaluation capacity development. June has co-developed several participatory evaluation frameworks and methodologies, toolkits and evaluation resources and is co-author of Evaluating Communication for Development: A Framework for Social Change (Routledge, 2013)..